Behind the Scenes: How We Achieved a 98/100 Performance Score for a Major E-commerce Platform.

In the world of e-commerce, speed isn’t just a feature; it’s the foundation of your entire business. A one-second delay in page load time can slash conversions by 7%, increase bounce rates, and damage customer trust. Every millisecond counts, and technical performance is directly tied to profit.
When Rahva Raamat, Estonia's #1 and largest bookstore, approached us, they faced this exact challenge. As a beloved national brand with a vast and complex digital catalog, their online platform was struggling to deliver the fast, seamless experience modern customers expect.
They needed a partner who could dive deep into a sophisticated, existing codebase and execute a comprehensive overhaul without disrupting a multi-million-dollar operation. We were proud to accept the challenge.

"CODBEYON HAS A RARE ABILITY TO INSTANTLY UNDERSTAND HIGHLY COMPLEX PROJECTS... THEY IMPROVED OUR ENTIRE SYSTEM. THEIR CONTRIBUTION WAS IMMENSE AND WE HIGHLY RECOMMEND THEM."

CITO at Rahva Raamat

Our approach was not just about tweaking a few lines of code. We developed a holistic, three-pillar strategy focused on delivering measurable improvements to the platform's performance, stability, and user experience.
Pillar 1: A Deep Performance Overhaul
We began by re-architecting critical components of the Next.js frontend. Our deep debugging skills allowed us to identify and resolve long-standing performance bottlenecks, even tracing some issues back to their backend systems. This created a faster, more stable, and more maintainable codebase for the future.
Pillar 2: A Modern Brand Experience
Parallel to the technical work, we designed and implemented a completely new Corporate Visual Identity (CVI). This gave the site a fresh, modern feel that built trust and made the shopping experience a pleasure, aligning the site's aesthetics with its newfound speed.
Pillar 3: Data-Driven Decision Making
To empower their team, we integrated an advanced analytics stack, including Google Analytics and Microsoft Clarity. This gave the Rahva Raamat team clear, actionable insights into user behavior, allowing them to make smarter, data-driven decisions about future features and optimizations.

The Results: Turning Milliseconds into a Competitive Advantage

Our comprehensive strategy delivered transformative results, solidifying Rahva Raamat's position as a digital market leader. The numbers speak for themselves:

• Through a deep re-architecture of the Next.js frontend, we achieved a peak Lighthouse Performance Score of 98/100 on the core application before the final integration of third-party marketing and analytics scripts.
• Average Page Load Time: Reduced to under 1.2 seconds
• Key Business Metric: A 15% decrease in user bounce rate

The Ultimate Lesson: Performance is Profit
The Rahva Raamat project is a powerful reminder that investing in your site’s technical foundation is a direct investment in your bottom line. A fast, reliable, and enjoyable user experience isn't a luxury; it's the engine of modern e-commerce.
By focusing relentlessly on performance, we didn't just build a better website; we built a more profitable business for our client.

Call to Action:
Is your e-commerce platform underperforming? Let's talk. Contact us today for a complimentary performance audit and discover how we can turn your site's performance into your greatest asset.